Sports & Entertainment Marketing
The Bachelor of Arts degree in Sports and Entertainment Marketing is a multidisciplinary study of business principles and processes applied to the sports and entertainment industries. This undergraduate major is supported by courses from the fields of communication, economics, accounting, and business. This degree program is designed to prepare students for further graduate study or a variety of career and leadership opportunities in the sport business, entertainment field, and recreational management. Program objectives prepare the student for the demands involved in the operation of sport and entertainment programs at various levels.
Overall Performance Data
Based on Peregrine Assessment Data
Peregrine assessment data comes from the completion of an assessment tool created and administered by Peregrine Global Services. A score of 50 or above denotes higher than average performance compared to the peer group of all ACBSP students.
Percentage of graduates employed two years after graduation