SEM310 Sports and Entertainment Business Environment
Prerequisite: BUA 105. Course requirement: Junior status, minimum GPA of 2.5. As a survey of both the sports and entertainment industries, this course will provide an overview of the origins and structure of each industry. The current issues facing each industry will be explored. The sports industry will be segmented by looking at professional, college, high school, and youth sports. The entertainment industry will be divided into movies, theater, TV/radio, media/publishing, travel and tourism, and music. Cross-listed with BUA 310.
SEM380 Legal Issues in Sports and Entertainment Marketing
Prerequisite: BUA 291. Course requirement: Junior status, minimum GPA of 2.5. An investigation into the plethora of legal issues facing the sports and entertainment industries. The course will analyze legislation that has effected the development and operation of these industries. Landmark and seminal cases will be reviewed to ascertain the rights and restrictions of those operating within the industries. Also included as a point of study will be controversial issues where legal precedents have not yet been set. Cross-listed as BUA 380 and PLS 380.
SEM392 Internship in Sports and Entertainment Marketing
Prerequisite: BUA 311. Course requirement: Junior status, minimum GPA of 2.5. Student will obtain hands-on experience by working with professionals in the field of sports and/or entertainment. Students must work with their advisor to secure and set the parameters of the field experience. Students will be required to prepare an appropriate paper incorporating academic theory that is applied to the experience gained while completing the internship assignment. Cross-listed as BUA 392.
SEM410 Sports and Entertainment Marketing
Prerequisite: BUA 311. Course requirement: Junior status, minimum GPA of 2.5. A course building upon the general marketing principles studied in Principles of Marketing providing an analysis of the many issues facing marketing experts within the sports and entertainment industries. This course also examines the issues faced by those outside these industries that market their goods and services by partnering with companies and organizations within these industries. Students will be introduced to the unique qualities of the sports and entertainment product by analyzing pricing and distribution issues as related to these industries. Cross-listed as BUA 410.
SEM420 Event Sponsorship and Promotion
Prerequisite: BUA 311. Course Requirement: Junior status, minimum GPA of 2.5. Students will gain a thorough understanding of the concepts and theories that form the foundation of sponsorship and event planning. Students will then be required to apply these concepts and theories in developing strategies to support a significant project requiring original research and a professional presentation. Cross-listed as BUA 420.
SEM498 Seminar in Sports and Entertainment Marketing
Course Requirement: Senior status, minimum GPA of 2.5. The capstone of the program. Emphasis is placed on the strategic process and business policy concepts which are used to integrate the core courses. Case analysis and a major presentation are required.